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Why are Baby Boomers not being marketed to? With Guest John Mallen. Why are Baby Boomers not being marketed to? With guest, John Mallen. The age group with the largest disposable income is not getting the marketing attention it deserves.  Boomers Yak About Episode originally aired on 01-18-16. Episode is available at the bottom of this post. In this weeks episode of Boomers Yak about, David Yakir talks with John Mallen about why Baby Boomers are not being marketed to as well as delivering a great deal of facts as to why they should be. Why are baby boomers not being marketed to? This weeks guest, John Mallen is the founder & CEO of JMCPR Marketing and Communications. JMCPR serves multinational, local and regional firms by providing brand and

Yak On!

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